Where ‘the go to gals’ go/come/hang out to become ‘the go to gals’…

In today’s world, we have no shortage of experts. 

So how do you truly stand out in a sea of service providers who are also (annoyingly) good at what they do?

Easy. (lol not really but hang with me)

You build a business and a brand so fucking you, it could never be replicated and better yet a business and brand so fucking you, it becomes blatantly obvious to your people why you are the best gal for the job. 

Welcome to One of One, a 6 month coaching program for leaders who want to break the fucking mold. 

When the only currency for Success is how much money you make, you never get a chance to see what you and your business could actually become…


At the core of this program is the invitation and opportunity to see what could be. (*gasp* not 6 figures in 79 seconds, I know I know hold your little horseys cowgirl)

Let me say this with my whole chest…

As long as your only metric for Success is only ever how much money you make, you will only ever scratch the surface of your potential, your expertise and ironically how much money you will make. 

I get it. 

I was indoctrinated by all the boss babe bullshit for years too.

It wasn’t until I retired this tired ass metric and rewrote the rulebook on Success where I really started to thrive and Succeed in my business, ironically making more money, more consistently.

I know you know you are special, I know you know you are actually the shit at what you do but I also know you’re struggling to articulate and build a business that is a true reflection of everything that you are and everything you want to build.

So buckle up, cause we’re going for a fricken ride…




Welcome to One of One, where in 6 months time you will arrive in a business that looks, sounds and feels just like you because it’s built from radically recognizing everything that makes you One of One…

Not a business that looks like me cause I teach you how to do what I do, a business that looks like you because we finally uncover your One of One expertise, leadership and Vision and build that business instead.

A business, a brand and most importantly, a leader that doesn’t just feel nice and ooey gooey but who everyone knows is the go to fucking gal for the job.

A leader who has truly broken the mold.

Let’s finally take the time to build you a brand so fucking you it could never be replicated, even if they tried (cause let’s be honest, they probably will)

So, who exactly is one of one for?

Look, you’re not like everyone else and yet sometimes it kinda feels like you are…

(I promise it’s worth the read)

You’re at a pivotal moment in your business. 

This isn’t your first rodeo, you know how to sign clients, launch programs, create content and function inside your business… (you could so easily stay right where you are)

But if you’re being honest things don’t feel quite right and haven’t for a while, you feel under-recognized, unclear around your message and what you are really here to do as a leader. Business is currently feeling chaotic - you’re feeling very “spirally”  and more often than you’d like to admit: about money, about the future of your business, and honestly, you’re kinda unsure what’s next…

But at the exact same time, you know you are not just another basic bitch on IG pushing some get rich quick scheme, you’re special, you want to take people deeper (or as I like to say you’re a deep ass bitch), you have incredible tools, ideas and offers to give your people…

You have a vision, you want to build something bigger, deeper, more delicious and you are so fucking ready for this next iteration and evolution of your expertise, you’re just not totally sure where to begin and how to communicate it all. (don’t worry i got you…)

You are at what I like to call “The Leadership Crossroads…”

A pivotal place in your business where you could stay right where you are, existing, surviving, making enough, creating good enough, getting distracted by arbitrary bullshit, giving into comparison and you could keep simply functioning…

Or you could finally take the time to become One of One…

For the next 10 weeks, challenge yourself to dive deeper, think bigger and finally clarify what you really want to build as a leader, who you want to be in your industry and what you are here to say that no one else is.

Where you go from a one of many service provider, who kinda looks and sounds like everyone else to a one of one leader who truly stands out.

the 3 problems i see leaders at this crossroad struggling with…


what we actually “fix” inside of one of one:

  1. You have never taken the time to strike the heart of your bigger vision:

    This shows in your messaging, offers and expertise feeling vague and oddly similar to lots of other service pro’s in your space.

    Together we will get clear on these 4 core questions and nail the heart of your bigger vision:

    What you are here to say?
    What you are here to build?
    Who you are here to lead?
    Who you are here to be?

    You’re finally ready to take the time to be solid, certain and confident in your bigger vision… no longer reacting, following trends and simply doing “what works” or what is convenient. You are ready to be a stand out leader.

    2. Get off the business rollercoaster, for good.

    You won’t create your life’s best work burnt out.

    Inside of One of One, you will be asked to think bigger then your business, to stop reacting, to reconnect with your values and stop letting your ego, emotions and fear run the show.

    Instead you will be shown what it looks like to run a business via your values and bigger definition of Success.

    3. Put up the blinders long enough to reconnect with your one of one voice, vision and self.

    Finally, One of One is all about going deeper but how can we do that with 17 gurus in your ear telling you what not to do, who to be and how to think “to hit 6 figures yesterday.” (fucking kill me)

    It is time you put the blinders up, got quiet and found your voice, vision and genius again. You’re uninspired, distracted and unclear because of your over consumption. (sorry not sorry)

🔥KIND WORDS FROM HOT BABES🔥

“Lex is the fucking GOAT. She's coming to burn the coaching industry to the ground, which is needed because… she's calling for leadership to truly take place, and understanding what that truly requires. It's not about the stripe screen shots it's about the way we will serve and how we are feeling while doing it.

I can't thank her enough! Put it in the cart, and get to work!”

-Sylvia B.
Founder of A Toda Madre
Self Trust + Confidence Coach

ready for ONE OF ONE?

We kick off November 25!

We are so so so excited about you joining One of One, there are multiple payment options for you to explore below.

Please see the next section for all the in depth details of the space.

  • Pretty self explanatory.
    Go off queen!

  • We have 3 payment plan options and fee’s have been waived for this round.

  • If you are considering joining this beautiful space, firstly, HECK YES, I am so excited and secondly, I hope that you will make this investment from a place of…

    • Critical thought, I want this to feel like a safe and aligned investment for you as a business owner.

    • Abundance, invest in this space because you're ready to step up as a leader not because you think I have some secret thing you need, this space will invite you to find your solution and I can’t wait for you to experience how fucking it good it feels to finally see that you don’t need anything other than clarity of vision.

    • And finally your values, I want women who believe in the power of leadership inside of this space, women who want to disrupt and impact our industry and this world inside of this space, women who prioritize integrity and excellence inside of this space. 

EVERYTHING YOU NEED TO KNOW, FROM start date TO FORMAT to time zones:

  • Each call is 2 hours long and a mixture of teaching, coaching and workshopping and your attendance is expected at all calls.

    Here is a general break down of the program, please note things can change as I prepare for this next round.

    1. The BIG picture

    2. Vision + Leadership

    3. Expertise

    4. Client 

    Deliverable: Every week a new section of ‘The Doc” will be audited by Lex.

    5. Integration week (no call)

    6. Your life’s best work 

    Deliverable: Offer Audit: we will look at offer structure, sustainability, methodology, branding and so much more.

    7. Your message

    8. Strategy workshop

    9. The One of One Coming Out Party

    This is so fun, trust me!

  • My intention for this space is to really hone in on and utilize the power of community, everyone joining this space are seasoned entrepreneurs and experts, you all have loads of value and insight to bring to each other.

    Inside of Telegram, you will get an opportunity to be coached, supported and receive feedback through out the program.

    We are in Telegram 2x a week.

  • You will given access to my signature resource, “The Doc” where we will spend all 10 weeks getting clearer and refining.

    There is an expectation for you to make time for this work. I ask you to give 30 minutes every week day to “the Doc”. You’re participation is required for the transformation you are seeking.

    This is the tool we will use to get you clear and confident and a tool you will come back to time and time again after your time inside the program. 

    You will be receiving 2 rounds of feedback from me, this is an invaluable part of this program and potentially one of the most valuable parts of the work we do.

    You will also do peer to peer reviews, another extremely valuable part of this process.

  • I serve hot babes all over this gorgeous globe. Which means, I often have the delightful challenge of navigating multiple time zones. With that being said, your flexibility is appreciated.

    You may be asked to do a late night or early morning, I do my very best to find a time that works for everyone.

    Thank you and love ya in advance!

  • We kick off the week of November 25!

    The program is broken down into three sections…

    1. The first 4 calls

    2. Our integration break

    3. The last 4 calls

    This year our integration break will land on the weeks of Christmas and New Years, you will have a few things to do during this time but it will not be anything that stops you from enjoying your holiday season.

    Need more specifics, don’t hesitate to reach out.

I KNOW, I KNOW EVERYONE IS SCREAMING AT YOU “NO ONE IS BUYING…” BUT THE TRUTH IS this is your invitation to innovate, to get creative and to start creating your life’s best fucking work…

Here is what JOINING ONE OF ONE LOOKS LIKE:

  1. Time: I ask for 30 minutes a day, 5 days a week in The Doc and attendance and participation in all calls and telegram.
     

  2. A lot of writing: You will be asked to write a lot inside of One of One, I will ask you to grapple, to show up, to challenge what you know, to be willing to really give it a crack, to sit with the unknown, to really throw yourself into this process.
     

  3. Energy: I ask for you to bring the energy, I know you know you’re dope as fuck, special, one of a kind and hear to do something special, so bring it.
     

  4. Feedback: I am a firm believer at this stage in business, you do not need a coach to tell you how to run your business, you need a mirror, a partner, a collaborator to reflect back your magic to you, to show you the places you are over looking, to help you see and refine your magic. (We do all this in the doc)


CURIOUS ABOUT “THE DOC” AND MY PROCESS WITH GIVING FEEDBACK, HERE YA GO…

“Receiving your comments/feedback on “the doc” was one of my favourite things about the program, because you always encouraged me to go deeper, which I don't think I would have done if I was just filling it out by myself in my own time.

Also, some of your comments were funny, so a good balance!
I just really love the doc, it's really powerful and something I'm still referring back to in my own visionary days. You ask a lot of great questions that I've never seen others ask!!!”

-Ella W.
Copywriter + Messaging Mentor

One of one babes have spoken…

Hear what One of One alumni have to say about their time inside the program!

ELLA: COPY WRITER + MESSAGING MENTOR

Working with Alexa inside One of One was a transformative experience for me and my business. Before, I felt stuck, uninspired, unsure of what made me unique, and spiralling whenever I faced a slowdown in client leads. I was making ends meet, but the uncertainty of the future left me feeling anxious and lost -- which is not a great headspace to be in when you're reckoning with how you want to move forward in business. From the start, Lex provided exactly what I needed: guidance, support, and questions to dig deep into who I am as a business owner.

They just don't make them like Lex -- her brand of leadership is a breath of fresh air. I loved each and every session, the topics of which felt clear and purposeful, and Lex’s support outside of the sessions (ie. Telegram or feedback inside of the doc) really helped me gain clarity on my messaging, my leadership, and what makes me stand out in a crowded market. I loved the balance between practical strategies and self-reflection. Lex’s thoughtful feedback challenged me to go deeper, and she NEVER let me settle for surface-level answers -- always pushing me for more. Plus, her supportive presence and ability to hold space for all of us made the entire journey feel personal and empowering.

Today, I feel more confident in my messaging, my content, and my vision for the future. I feel more connected to my business, my vision, and my audience. I have a podcast now — which I’ve been wanting to do for ages, but Lex’s guidance made sure it had a specific purpose. And I even have a new offer ready to launch very soon, that supports this new era of my business.

Lex’s coaching didn’t just change how I approach my business; it changed how I see myself as a leader. I now trust myself more, embrace my pace, and know that my voice matters. I’m beyond grateful to Lex and One of One for helping me find a way back to myself and unlock this new chapter of my business (and life!)

LIV: THE MARKETING GAL FOR CREATIVES

Before One of One I was feeling VERY lost in my business. I was looking for jobs and not sure if I wanted to keep going with my business. This was mostly due to me not really knowing what my direction was anymore, feeling like I had to be everything for everyone to be a business coach and not knowing how to get out of the ick I was feeling for my business.

I’m leaving One of One with a renewed sense of purpose, a clear direction that I’m not only obsessed with but more importantly is unique TO ME, clarity on what to say in my content and offers that don’t look like anyone else’s in the industry.

I cannot thank Lex enough for creating this space that allowed me to really dig deep on my own vision but then also help create the plan to build it.

This space was nothing short of transformational and anyone who is feeling like their business is giving them the ick or they’re feeling lost in the sea of sameness in their industry would get HUGE value from this program.

this isn’t your typical coaching program and I want you to know what is being asked of you if you are ready to be a one of one leader and join one of one…


You now have all the information about this glorious one of a kind space!

This space and I will challenge you, this space and I will expand you, this space and I will invite you to go deeper and think bigger than you ever have before on your leadership, expertise and vision and I am so excited for you to experience this level of support, coaching and mentoring. 

There are no secret strategies, I hold no magical insight that will change your business overnight.
My process is rooted in time, in effort and in integrity.

If you decide to join One of One, you will be asked to contribute, be vulnerable, write a lot (seriously),
take on feedback and really fucking take it there and if you do, you will experience big, deep and life and business changing transformation, this I can promise you.

If this space is calling to you, I am so excited for the journey you are about to embark on.
Let’s get to work, it is going to be an incredible 10 weeks!


WE KICK OFF NOVEMBER 25!

Lots of love,
lex!💘✨🤠